The first athlete ever invited to co-create on LeBron's platform — 'By JuJu' stitched on the tongue, a full signature widely expected to follow.
A downhill three-level scoring guard — college basketball's biggest star, returning from an ACL tear.
Nike has never let anyone co-create on LeBron's NXXT Gen platform before — JuJu Watkins, a college guard, is the first. 'By JuJu' tongue embroidery, a jewel Swoosh, a quilted flower collar, and launch colorways honoring Watts and USC. The industry reads it as a dress rehearsal: the full JuJu signature is a matter of when, not if.
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One email when a signature shoe is announced, dated, or released.