The shoe Carter wore to jump over a 7'2" Frenchman at the Sydney Olympics returns in 2026 in both of its most famous colorways.
'Half Man, Half Amazing' — the greatest in-game dunker who ever lived, at the exact moment Nike needed a launchpad for Shox.
One dunk sold a technology. When Carter cleared Frédéric Weis at the 2000 Olympics — the 'Dunk of Death' — he was wearing the Shox BB4, and Nike's springy 'Boing' columns became a phenomenon overnight. In 2026 the BB4 returns in its two definitive colorways: the 'Olympic' white/metallic in June and the OG black/silver/lapis in the fall.
Retro announcements land in the same alert as new signatures.