The shoe he crossed Jordan over in as a rookie turns 30 this year — and Iverson now helps run the brand as a basketball executive alongside president Shaquille O'Neal.
Pound-for-pound the toughest scorer ever — the crossover, the cornrows, and the sleeve changed basketball's cultural dress code forever.
The Question sold out instantly in 1996 and made Reebok the brand of the hip-hop era. Thirty years later Iverson is on the other side of the desk — a Reebok basketball executive under Shaq's presidency, with his Question and Answer retros anchoring the brand's relaunch and Angel Reese carrying its future. His $32M lifetime Reebok trust, payable in 2030, remains the most famous deferred deal in sneaker history.
Retro announcements land in the same alert as new signatures.